ADLPARTNER: 2.2% NET SALES GROWTH FOR THE FIRST NINE MONTHS OF 2016

PRESS RELEASE
Paris, 27 October 2016 (6 pm)

ADLPartner: 2.2% net sales GROWTH
for the first nine months of 2016

The ADLPartner Group recorded €87.0 million in net sales ^[1] for the first nine months of 2016, up 2.2% year-on-year. The gross sales volume ^[2] came to €198.5 million, down 1.3%.

Quarterly business trends

In the third quarter, the ADLPartner Group optimized its prospecting campaigns, while focusing on its open-ended subscription portfolio, which was virtually stable in France at end-September 2016. Alongside this, marketing services have continued to develop strongly, particularly in Spain. Lastly, the commercial investments in ADLP Assurances, the specialist direct marketing insurance brokerage subsidiary, have continued to move forward with a view to developing a portfolio of contracts that will drive future revenues.

Developments for each region

Change in the product mix

The open-ended subscription portfolio has achieved solid sales thanks to ongoing work to optimize its marketing mix. Prospecting campaigns for the fixed-term subscription portfolio and the books, merchandise, audio and video range have been limited, reflected in a reduced contribution by these offers. The strong progress made with other products highlights the sustained growth in BtoB marketing services sold under the ADLPerformance brand and, to a lesser extent, the development of ADLP Assurances.

Outlook

The ADLPartner Group is moving forward with a strategy to create value and capitalize on its marketing expertise in new growth markets. To support the development of its subsidiary ADLP Assurances, the Group is maintaining a level of commercial investments comparable to 2015. This diversification will enable the Group to further strengthen its potential for growth and profitability over the medium and long term.

Next date: 2016 full-year net sales on 26 January 2017 (after close of trading)

With its extensive track record in performance marketing, ADLPartner designs, markets and implements customer relationship management and loyalty services on its own behalf or for its major partners (banks, retailers, services, e-commerce, etc.) across all distribution channels.
ADLPartner is listed on the regulated market Euronext Paris - Compartment C.
ISIN: FR0000062978-ALP - Bloomberg: ALP:FP - Reuters: ALDP.PA
www.adlpartner.com